Whether it is a small program or an APP to acquire customers, they are essentially acquiring customers for the business. The reason for the distinction between WeChat mini-program Number List and APP customer acquisition is that the two products are in different ecosystems and are limited by the capabilities and limitations of the ecosystem.
Since they are all about acquiring customers for business, let’s first take a look at the general customer acquisition methods and the unique customer acquisition methods of WeChat mini-programs.
There are many ways to acquire customers, which can be roughly divided into four categories: resource-based growth, platform-based growth, fission-based growth, and investment-based growth.
1. Business growth and customer acquisition
1. Resource exchange-growth
Rely on the resources of internal and external departments of the company, resource cooperation, and exchange of interests. For example, the joint VIP of many products, buy Tmall 88 VIP members, send Fliggy Hotel, Starbucks full discount coupons, AutoNavi travel coupons, etc.
2. Social fission-growth
Fission growth is to use the social relationship chain of old users to spread and acquire customers through social platforms.
Common grouping, distribution, bargaining, assistance, polite recommendation, lottery, sharing and punching are all using social relationships to attract new customers.
3. Traffic Platform - Growth
Acquire customers from public domain traffic of other traffic platforms. For example, publish videos on platforms such as Douyin, Kuaishou, and video accounts to accumulate fans. Publish content on Toutiao, WeChat search, Baidu and other platforms and do SEO optimization.