We know them, of course, as one of the foremost research organizations in the US. While most research reports are pretty cut-and-dry, Pew is constantly collecting data through surveys and questionnaires that customers can fill out. Now, you might be wondering why I am listing this as an effective B2B company, but data is really concrete information you can use to create your marketing strategy. Informing yourself as a business owner on the world and the customers you are trying to target will only help you zero in on their feelings, behaviors and how you can manipulate that for your marketing.
FILEVINE Filevine offers case management whatsapp database software for law offices. This is a little more niche than many of the business-to-business examples on this list, but it’s a great example of how you can build an effective B2B company around a very targeted group of businesses. Filevine helps attorneys who are dissatisfied with their current case management approach and gives them a team of software engineers and a cloud-based management system that allows them to focus on doing what they do best: being a lawyer. 16. QUALTRICS Surveys and customer research are key to B2B business success.
Creating, running and managing those surveys isn’t always easy, however, which is where Qualtrics come into play. Qualtrics is a simple to use web survey tool that does survey research, evaluations and other data collection processes for businesses. Anyone can use this research suite to build surveys, send surveys and analyze responses from anywhere, anytime. So, if you are new to survey software and you want something easily streamlined to do it for you, Qualtrics is a pretty great option to help you understand your customer base better! 17. GREY ADVERTISING Did you love the NFL “TOUCHDOWN CELEBRATIONS TO COME” commercial, featuring Odell Beckham Jr. and Eli Manning, during the 2018 Superbowl?