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Rupa Islan
Jul 28, 2022
In Welcome to the Arts Forum
To be honest, at first I was reluctant to write analysis articles on trend/fashion products, or this kind of talk about trends. I am not a trendy person myself, so I don’t know much about the fashion industry, so how can I dare to make a metaphor? In the first two years (201503-201603), I came into contact with the products of the stock and financial industry. This year (201703) stepped into the door of e-commerce. To put it more accurately, it should be vertical e-commerce - fashion. In the past six Buy email list months, there is a very obvious touch - realizing that in addition to having basic product thinking, you also need an attitude towards fashion trends (industry cognition, that is, business ability), and a full range of e-commerce. (Taobao, JD.com) really can’t be compared, it’s just very different. It is really a lucky thing to have a group of work partners with distinct personalities, mavericks and self-expression around. Because this is contrary to my previous concept, it has more growth value, at least it can refresh the existing cognition. One of the things that makes me happy is that I started to pay attention to the clothes, the style, at least to make myself look more comfortable. Even now, I still maintain the image of a traditional product manager - a classic three-piece suit of T-shirt + jeans + sneakers. The quiet and simple dress seems to give people the illusion of reliability, calmness and knowledge, but at the moment I feel Give birth to an inexplicable joy - mind and fashion are closer! Fortunately, I did not blindly follow the trend and lose my original self. I remember when I joined the company on the first day, the sobering Slogan was always engraved in my mind: youth is an attitude! (Being young is an Attitude!) In the follow-up, I will try to discuss the trend of fashion consumer productization from the perspective of a product manager and give a little personal thinking. The data sources in this article include: McKinsey, CBNDData, iResearch, iFashion and other data platforms, which are only used as a reference for discussing opinions.
Product Analysis: The Productization Trend of Trendy Fashion
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Rupa Islan

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